symphonie enables you to make globally optimal decisions for your brand on all the e-commerce platforms you sell on down to the individual product. symphonie is in stealth mode while we build the next generation of intelligent software that improves your brand's performance selling on e-commerce platforms everywhere. What we can tell you today is that we're ex-Amazonians with 40+ years experience in technology, supply chain, logistics and e-commerce. It's a good time to build. And we are building for you.
If you are a brand owner excited to work with us to empower your brand to make all e-commerce platforms work for you, hit the button below to join us as a design partner and/or beta tester.
In Q3 2023 Red Lobster lost $11M in a single quarter by not understanding 1) its costs, and 2) customer demand; and by focusing on top-line revenue instead of maximizing its contribution margin. There is a popular misconception that only small brands make this type of mistake but Red Lobster provided us with a "real-life" anecdote disproving that misconception. Let's dive into the details!
Benitago trumpeted a $325M series A raise in Nov 2021. By Nov 2023 they filed for bankruptcy. Jon Derkits - a fellow ex-Amazon alumni - published a deep dive into Benitago's bankruptcy worth reading. Two details caught our eyes from Jon's summary: 1) they had 29 legal entities; and 2) 92 people with only 12 employees and 80 contractors at the time they went bankrupt. Let's talk about these two points a bit more.
In 2021 Thrasio was valued at $10 billion. This kicked off a mad Wall Street frenzy to fund every random person who wanted to start a "me-too" Amazon aggregator regardless of talent, expertise or ability. Like Icarus who flew too close to the sun, the entire thing has come crashing back down to Earth. CB Insights provides a research deep dive into Thrasio's rise and fall. Our co-founders have deep experience participating in the evolution of this industry since 2020... having seen both the promise, challenges and flaws of the entire aggregator industry.