In 2021 Thrasio was valued at $10 billion. This kicked off a mad Wall Street frenzy to fund every random person who wanted to start a "me-too" Amazon aggregator regardless of talent, expertise or ability. Like Icarus who flew too close to the sun, the entire thing has come crashing back down to Earth. CB Insights provides a research deep dive into Thrasio's rise and fall. Our co-founders have deep experience participating in the evolution of this industry since 2020... having seen both the promise, challenges and flaws of the entire aggregator industry.
Between 2019 and 2023, Amazon will have tripled the number of parcels it delivers to almost 6 billion from just 2 billion in 2019. That is a CAGR of 31% over 4-years. This amazing growth is typical Amazon and will likely continue as Amazon increases the density of its network, in-sources more of its parcel delivery (some of Amazon's deliveries are still handled by UPS) and continues its push selling its spare delivery capacity to other companies.