In 2021 Thrasio was valued at $10 billion. This kicked off a mad Wall Street frenzy to fund every random person who wanted to start a "me-too" Amazon aggregator regardless of talent, expertise or ability. Like Icarus who flew too close to the sun, the entire thing has come crashing back down to Earth. CB Insights provides a research deep dive into Thrasio's rise and fall. Our co-founders have deep experience participating in the evolution of this industry since 2020... having seen both the promise, challenges and flaws of the entire aggregator industry.
Modern Retail recently reported that for the remainder of 2023 brand aggregators are focused on making their businesses more efficient if they want to survive
CNBC recently reported on how expensive it is to operate on Amazon and other e-commerce platforms, and how 3rd-party businesses need to pay close attention to selling strategy, processes and technology to achieve a healthy profit margin